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Managing Cultural Differences: From Etiquette to Closing Deals | 06 June 2026

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Managing Cultural Differences: From Etiquette to Closing Deals | 06 June 2026

In-Person | Certificate of Attendance

4:00 pm – 6:00pm Saturday

Jetime Events, Goshi Warehouse City, N94 – Dubai – UAE 

Charges: AED 370

Last day to register: 31 May 2026

*T&Cs apply*

The Facilitator

H.E. Alwazna Falah is an Emirati entrepreneur, business developer, and protocol expert with over a decade of experience in entrepreneurship, international protocol, corporate etiquette, and high-level event management. She is the Founder and President of VIP Protocol & Events Management and business developer of several business ventures. Alwazna is also a specialist in high level sports events management and serves as a Board Member of the UAE Athletics Federation.

She has contributed to major global events including Expo 2020 Dubai, COP28, and GITEX, and has managed high-level protocol operations for official state visits including His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates state visit. Recognized by Forbes for her impact in the region, she delivers executive training in business protocol and cross-cultural communication across the world.

Training Objectives

Managing Cultural Differences: From Etiquette to Closing Deals is an intensive training program designed to equip participants with the knowledge and practical skills required to navigate cultural diversity in professional and business environments. The program focuses on understanding cultural norms, communication styles, and international etiquette, while highlighting how these factors influence relationship-building, negotiation, and successful deal-making.

Participants will gain insights into cross-cultural communication strategies, managing cultural sensitivities, adapting behavior in diverse settings, and avoiding common misunderstandings that may impact business outcomes. The training emphasizes practical application, enabling participants to confidently engage with international stakeholders and foster strong, respectful professional relationships.

By the end of the program, participants will be better prepared to bridge cultural gaps, enhance collaboration, and move effectively from initial interaction to successfully closing deals in a global context.

All participants who attend the full session will receive a Certificate of Attendance.

Training Benefits

This training will serve as a guide to prepare you successfully to develop and to achieve the following:

  • Improved understanding of cultural differences and their impact on professional interactions.
  • Enhanced awareness of international etiquette and protocol in diverse business settings.
  • Greater ability to communicate clearly and confidently across cultures.
  • Reduced risk of misunderstandings caused by cultural misinterpretation.
  • Improved adaptability when engaging with clients, partners etc.
  • Stronger relationship-building skills in multicultural environments.
  • Increased confidence in managing culturally sensitive situations.
  • Better understanding of negotiation styles across different cultures.
  • Enhanced ability to align communication and behavior with cultural expectations.
  • Improved effectiveness in influencing and persuading international audiences.
  • Practical application of cross-cultural strategies to support successful deal-making.
  • Development of professional presence that reflects cultural respect and awareness.
  • Increased ability to build trust and long-term partnerships across cultures.

Deliverables

  • The session will take place on June 06, 2026, a workshop in the area of “Managing Cultural Differences: From Etiquette to Closing Deals”
  • Location: Jetime Event Goshi Warehouse City, N94 – Dubai – UAE
  • Certificate of Attendance
  • The workshop will be conducted in Arabic.
  • The training will focus on the participant’s personal and professional development needs.
  • Engaged with the participant’s before, during and after the training

Who Should attend

  • Government 
  • Protocol officers
  • PR and Media Representatives 
  • Event’s Organizers
  • Personal assistants
  • Administrative professionals
  • Students and fresh graduates who are interested in this field 
  • Security Officers  
  • International 
  • Those whose profession requires communicating and socializing in the global marketplace, those who wish to sharpen, refresh and expand their knowledge on the international protocol in business & diplomacy.

Terms and Conditions:

  • Payment is non-refundable.
  • Attendance for the full day program is required to receive the certificate.